Jim Sterne
Coastal Intelligence

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted online marketing in the 1990’s, founded a conference (Marketing Analytics Summit) on marketing, and a professional association (Digital Analytics Association) around digital analytics in the 2000’s. The last several years. He has been advising companies on the adoption of generative AI (Artificial Intelligence). He has written thirteen books on Internet advertising, marketing and customer service including the humorous Devil’s Data Dictionary. His first book on AI was “Artificial Intelligence for Marketing: Practical Applications” (2017) and his latest book is “The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI”.

He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines and was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of a variety of startups, has served on the Boards of his local library foundation and the Better Business Bureau, and the Editorial Board of the Applied Marketing Analytics peer-reviewed journal. His current passion is leveraging generative AI as a catalyst for innovation.