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“Aging Gracefully: The Story of Grassini Family Vineyards”
Join CEO Katie Grassini as she shares the fascinating story of her family’s estate vineyard and winery. Explore how a rich heritage evolved into a prominent brand, blending growth with a strong commitment to community and her family’s core values. Learn how passion, perseverance, and a dedication to giving back have shaped a tradition that honors the past while embracing the future. Discover the art of balancing time-honored practices with innovation in this captivating presentation.
Katie Grassini, a graduate of California State University, Chico, has built a diverse career across various industries, including ski resorts in Lake Tahoe, luxury hotels in Squaw Valley, and technology sales in Santa Barbara. Following in her father’s footsteps, Katie transitioned into law after earning her degree from The Catholic University of America in Washington, DC. As a trial lawyer specializing in serious injury and death cases, she earned recognition as a “Rising Star” by SuperLawyers Magazine in 2010.
In 2010, Katie took on the role of CEO at Grassini Family Vineyards, a position that leverages her expertise in wine sales, financial planning, business development, and capital improvement. Her leadership has been pivotal in the winery’s success, which has been named “Best Santa Barbara County Winery” for six consecutive years by The Santa Barbara Independent. The winery was also honored as the “Honorary Winery” of the Santa Barbara Wine Auction in 2022 for its philanthropic efforts and quality winemaking.
Beyond her professional achievements, Katie is deeply involved in the Santa Barbara community, serving on the boards of organizations such as Visit Santa Barbara, Downtown Santa Barbara, the Santa Barbara County Vintners’ Association, and the Santa Barbara Vintners’ Foundation. With an Estate Winery in Santa Ynez, a bustling Tasting Room in downtown Santa Barbara, and the recent addition of La Tarantella at Grassini Family Vineyards, Katie continues to expand her family’s business while upholding its commitment to exceptional wine and community support.
1332 Santa Barbara Street
Santa Barbara, CA